CLIENT
THREEFLOW
CATEGORY
Brand Audit, Discovery & Assessment, Strategy, Brand Update, Visual Identity Guidelines, Web Design, UX/UI, Iconography, Illustration & Graphics, Creative & Art Direction
TEAM
INDUSTRY LEADING INSURANCE EXPERIENCES
BRIEF
We partnered with Threeflow, a Benefits Placement System that enables brokers and carriers to manage their entire buy/sell/manage process with one shared, innovative platform. Our objective was to advance their existing brand system and refresh their website, in order to better appeal to new audiences.
RESULT
After conducting a discovery phase, we created a visual solution that effectively communicates the valuable streamlining role Threeflow offers to its complex set of customer segments. The new identity system includes more friendly and approachable icons, custom line graphics inspired by their logo, and simplified product visuals and templates that enhance the user experience while maintaining brand recognition and equity.
This resulted in the most efficient and expedient launch schedule in the firm's history. Empowered by their fresh brand assets, Threeflow is now able to offer expert service to existing customers and effectively generate new and consistent business leads. Overall, our design strategy added value to their brand and positioned them for growth and innovation as they improve the entire benefits system for carriers, brokers, and employers making crucial business decisions.
