CLIENT
ADVENTR
CATEGORY
Brand Audit, Discovery & Assessment, Branding, Visual Identity Guidelines, Messaging, Video Guidelines, Collateral, Presentation Design & Templates, Illustration & Graphics, Creative Direction, Motion Graphics
TEAM
CCO: Dava Guthmiller
Associate Creative Director: André Carnevale
Strategist: Miriam Stone
Designers: Elaine Chaw, Jerome Harris
Intern: Montana Siddle
Copywriter: Kimber Bowman
THE IMMERSIVE EXPERIENCE REVOLUTION
BRIEF
Adventr is a platform of endless possibilities born from a lineage of groundbreaking creatives in music, art, tech, and design. Adventr is a way of seeing the world by empowering creatives to bring an entirely new realm of experiences to life. They believe that the next generation of interactive, connected media should be accessible to everyone. As their branding partner, we were approached with a proposition unique in software – to create a brand strategy and identity system that would articulate the rebellious and cool freedom of exploration, calling to action the creative seeker in us all.
RESULT
With a strategic foundation in place we designed a brand system anchored by movement and interaction, visually showcasing the transition between choices users can take when immersing themselves in the content. The balance between immersive graphical patterns, the moving variable typography of its new logotype, and bold stretched surrealist elements in their photography style ties perfectly to the company’s core value proposition - the limitless, democratized potential of its powerful interactive software platform available to anyone.
