RESULT

We staked out a position for Mya that spoke to recruiters, candidates and organizations equally. We developed a visual identity that brought warmth to the platform and paired it with an approachable color palette and curves that echoed the streamlined nature of Mya’s recruiting process. Building approachability into their system, we designed a UX/UI that brought consumers to the forefront, along with environmental branding that elevated customer experience to new heights. The identity work culminated in a digital presence that connected the dots for users through parallax scrolling, intuitive paths to information and copy that encapsulates Mya’s technological prowess for a global audience.

BRIEF

Mya is the AI recruiting platform that connects with candidates through natural language understanding and machine learning. They were looking to translate their platform’s unique benefits—streamlining administrative duties, eliminating the black hole of applications—to executives, recruiters and consumers alike.