RESULT
We worked with UC Berkeley robotics professor Ken Goldberg to gather perspectives, look past the prevailing narratives and identify new concepts. We surveyed more than 1,000 executives, interviewed more than a dozen thought-leaders around the world, including former U.K. Prime Minister Tony Blair, and facilitated a bicoastal salon series with leaders of industry, policy and academia. Their insights formed the basis of a study and interactive platform that kicked off a year of headlines and experiences, positioning Tata at the vanguard of a movement around the benefit of human-machine collaboration.
BRIEF
Tata Communications is an Indian telecommunications company leading a global conversation around artificial intelligence in the workplace. Tata was exploring the role of artificial intelligence in the future of the work and was looking for insights.
CLIENT
TATA COMMUNICATIONS
CATEGORY
Research & Insights, Audience, Competitors & Trends, Content, Print, Copywriting, Illustration & Graphics, Data Visualization, Road Management
TEAM
Creative Director: Gil Gershoni
Sr. Designer: André Carnevale