CLIENT
HERBL
CATEGORY
Brand Audit, Discovery & Assessment, Brand Evolution, Visual Identity Guidelines, Collateral, Website Design, Illustration & Graphics, Creative Direction, Print Design
TEAM
CCO: Dava Guthmiller
Associate Creative Director: André Carnevale
Designers: Elaine Chaw, Xiaoxiao Ma, Aaron Pedroza
BORN TO LEAD, BUILT TO SCALE
BRIEF
Herbl came to us with the goal to enhance their brand system and online presence with the aim of effectively communicating their business expertise and strong affiliation with the brands they serve.
RESULT
Our strategy started with a Discovery & Analysis workshop to highlight HERBL's maximum value, promoting their legacy, expertise, and ability to grow supplier, retailer, and investor organizations through strategic brand assets and a visually engaging website. We crafted a dynamic brand system that spoke to one of their mottos, "Build for Scale," and created guidelines for information hierarchy, typography, and photography art direction for print and digital applications.
For the website, we delivered a user experience and information hierarchy to showcase their leaderboard brands, retailers, and partnership services while maintaining a strong connection to their legacy of work. The value added was a fresh, strategic brand system that would help HERBL's team convert future partnerships, supporting their strategic growth for years to come. Our agency is dedicated to equipping our partners with the tools they need for growth and excited for HERBL's next chapter.
