RESULT
We applied the theme of space exploration to an intuitive user journey and a developed a visual system for the curriculum. We transformed the experience into an evocative, informative and tactile roadshow designed to allow Greenhouse facilitators to take the experience out of the labs and directly to their clients around the globe. The system was supported by a set of online and offline learning tools, including an insights-packed handbook that brought the research and the curriculum to life.
BRIEF
Deloitte Greenhouse was looking to translate a piece of behavioral science research into an immersive curriculum supported by dynamic trainings and multisensory experiences. Gershoni was tasked to brand and productize the offering, bringing together a visual system with a set of assets that were flexible enough to engage teams anywhere in the world.
CLIENT
DELOITTE: LAUNCH LAB
CATEGORY
Positioning, Content, Exhibits & Experiential, Print Design, Copywriting, Illustration & Graphics
TEAM
Creative Director: Gil Gershoni
Sr. Designer: André Carnevale
Designer: Molly Russell