CLIENT
BIC
CATEGORY
Packaging Design, Illustration, Art Direction
TEAM
Creative Director: Gil Gershoni
Sr. Designer: André Carnevale
Designers: Molly Russell
KEEPERS OF
THE FLAME
BRIEF
Since 1973, Bic has sold more than 40 billion lighters in 160 countries. Bic was looking for a California-based agency to translate the icons and aesthetic of the Golden State into a series of lighter designs.
Bic was looking for a California-based agency to translate the icons and aesthetic of the Golden State into a series of lighter designs.
RESULT
We emphasized fresh, contemporary expressions that mixed a Bohemian sensibility with California cool. From buildings to beaches and highways to forests, we focused on both man-made landmarks and natural wonders, as well as the roads that connect the two. We combined photography, original illustrations and text to capture the vibe of the state for a national audience. The designs gave Bic an inside-out perspective the California experience and provided the perfect gift for anyone needing a light. As an Amazon review says, “Great stocking stuffers!"
