CLIENT
DELOITTE GREENHOUSE
CATEGORY
Discovery & Assessment, Environmental Design, Multi-office Installs, Graphics & Illustrations, Assembly Instructions & Guidelines
TEAM
Gershoni Creative
Creative Director: Gil Gershoni
Designers: André Carnevale, Merrill Heindrich
REIMAGINING INNOVATION LABS
BRIEF
One of the big four international professional services firms was looking to move its five U.S. innovation labs into the future.
Tossing the rulebook aside, we conceptualized, designed and produced the original large-scale magnetic visuals that reimagined the curriculum as an immersive multisensory experience.
RESULT
Working directly with Deloitte Greenhouse leadership, we created a series of multilayered visuals that extended the experience to the magnetic surfaces.
Bringing together elements of Deloitte’s signature curricula (Business Chemistry, Moments That Matter, Cause Effect, Breakthrough Manifesto), the visuals spoke directly to the business challenges faced by global executives and their teams.
Designs ranged from welcome signage and wayfinding to interactive puzzles, peel-and-reveal messages and site-specific photo illustrations, offering visitors different ways to interact with the spaces.
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