CLIENT
CATEGORY
Discovery & Assessment, Branding, Digital Guidelines, UX/UI, Web Design, Creative Direction, Design Systems.
TEAM
NOISE 13
CCO: Dava Guthmiller
Associate Creative Director: André Carnevale
Designers: Elaine Chaw, XiaoXiao Ma
When Clif Family initially approached Noise 13 to reimagine their food packaging and brand their new subscription service, it set the stage for a broader collaboration. Recognizing the need for consistency across their expanding product line and digital presence, they partnered with us again to overhaul their website and shopping experience.
Our approach centered around creating a modern, user-friendly digital experience. We infused the website with bright, appetizing colors, organic illustrations, and new product and lifestyle photography to inject new life into their visual assets. The new guidelines ensured a brighter, more approachable style reflective of their brand evolution. We streamlined navigation and improved the overall flow, ensuring a faster and more fluid shopping experience.
The revitalized website not only boosted Clif Family's sales and user retention but also reinforced their brand's vibrant, adventurous spirit. The modernized digital identity seamlessly integrated their diverse offerings, providing customers with an intuitive and engaging experience. This project exemplified the power of collaborative partnership and shared principles, resulting in a bold, beautiful expression of Clif Family's BCorp values and California roots.
