CLIENT
GREENSPARC
CATEGORY
Brand Audit, Discovery & Assessment, Branding, Visual Identity Guidelines, Collateral, Presentation Design, Illustration & Graphics, Creative Direction
TEAM
CCO: Dava Guthmiller
Associate Creative Director: André Carnevale
Strategy Director: Miriam Stone
Designers: Zili Ma, Xiaoxiao Ma
EDGE COMPUTING THAT EMPOWERS COMMUNITIES
BRIEF
Greensparc is building sustainable and decentralized internet infrastructure to provide cloud computing services in hard-to-service regions. They optimize smaller, more localized data centers for sustainability, rapid deployment, and resilience, by leveraging locations near local power plants. To articulate their value proposition as a green and equitable partner Greensparc approached us for a cohesive strategy and brand system.
RESULT
In our discovery phase, Greensparc’s unique positioning became clear. By connecting power, access, and communities, they are creating a green and equitable future. Through brand strategy, we developed a cohesive identity around sparking connections.
To bring the brand to life, we designed a brand system, strong messaging, connected graphics, and system tools for their sales and partner communications. By keeping humans central to the story through clear messaging and community imagery, our design added a more connected human feel to the idea of the data center landscape. This unique brand position is already helping Greensparc to make new connections, bring in more partners, and excite the community as they plan for their first launch locations in Alaska.
