Inspired by the expertise of Mab & Stoke’s team of phytochemists and herbalists, we rooted the brand in a visual identity system that blended generations-old insights with deep science. We crafted packaging for current and future products that brought all the flair of a speakeasy to a modern, millennial-driven market, alongside hand-drawn floral illustrations that put the tins equally at home in an apothecary window or a Sephora counter.